BEAUTY ENGINEERED FOREVER (B_E_E)

BEAUTY ENGINEERED FOREVER (B_E_E)

Cleaning products are intended to create cleanliness in our place of work and at home. Our built-in buying habits steer most towards purchasing the traditional family favourites that dominate supermarket shelves. But, how often do we, as consumers, consider the impact general cleaning products have on the wider environment and our own health?

Beauty Engineered Forever (B_E_E) is a New Zealand company which produces a range of environmentally friendly household cleaning products from natural ingredients and essential oils that are not harmful to the environment and safe for consumers. Products that are tested by dermatologists are tested on humans not animals to maximise safety for most skin types and allergies.

B_E_E offers an exclusive range of household cleaning products including dishwashing liquid, whiteners, delicate fabric washers, multi-surface cleaners, and laundry powders/liquids, and aims to sell the environmentally friendly products through the use of attractive and attention grabbing branding. The packaging has been designed to connect with the customer on a personal level with playful and cheeky ‘pick up’ lines, such as “I’ll do your dirty work” and “I’ll make it all white”.

Brigid Hardy, Founder and Managing Director, hopes to create “a whole new ethos around how you could make environmentalism and sustainability cool and gorgeous through making it designer”.

B_E_E’s combination of creative design, sustainability, innovation and technology expects to demonstrate that “being green doesn’t mean you have to compromise on beauty and performance.”

As a member of the Sustainable Business Network, B_E_E is highly respected for its sustainable business practices. For example, the company assesses the ethics and practices of businesses found within their supply chain and preferences are given to environmental partners and, where possible, New Zealand businesses. For example, kawakawa oil is sourced from a small East Cape firm helping create employment in a region with a low employment rate- a social value that B_E_E considers very important.
B_E_E is the only New Zealand business whose cleaning products meet the Environmental Choice Accreditation. This award is endorsed by the New Zealand Government and is the most comprehensive eco label for laundry and household cleaning products with highly rigorous environmental standards, globally and nationally.

Case study by: Cherie Aroha Newman
Edited by: Rachel Bowley, Waikato SBN.